Marketing Management

Lecture Notes

Lec #	Lecture Notes
1	Lecture: Introduction (PDF)
2	Lecture: The Customer Decision Process (PDF)
3	Case Study: Vicks
4	Lecture: Marketing Strategy 1 (PDF)
5	Lecture: Marketing Strategy 2 (PDF)
6	Case Study: Vestron
7	Case Study: Barco
8	Lecture: New Product Development (PDF)
9	Case Study: Optical Distortion
10	Lecture: Pricing (PDF)
11	Case Study: Tweeter etc.
12	Lecture: Management of Marketing Channels 1 (PDF)
13	Case Study: Boston Whaler
14	Lecture: Management of Marketing Channels 2 (PDF)
15	Case Study: Michael Bregman
16	Lecture: Advertising (PDF)
17	Lecture: Advertising at Nike
18	Lecture: Conclusion (PDF)