The case write-up should be no more than three double-spaced pages (750 words). You may choose any case to analyze. Submit the write-up at the beginning of class on the day the case is to be discussed. This is an individual assignment, so please write up the case on your own, not with your project team. Case write-ups must be submitted for one of the following cases:
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Marulanda, Sergio, Belén Monedero, Diogo Santos and Fernando Tomé. “Beleza Natural: Choosing the Right Growth Model.” MIT Sloan School of Management Case, May 2006.
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Kerr, William, and Daniel J. Isenberg. “Take Advantage of your Diaspora Network.” Harvard Business School Note. Harvard Business School Publishing. Note: 9-808-029, August 15, 2007.
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Nanda, Ramana, and Toby Stuart. “KiOR: Catalyzing Clean Energy.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-809-092, March 4, 2009.
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Barnett, Katie, Anand Mohanrangan, Teru Tanaka, and Yipeng Zhao. “Conexia: Entering the U.S. Market.” MIT Sloan School of Management Case. MIT Sloan Teaching Innovation Resources. Case: 10-103, July 13, 2010. (PDF - 1.2MB)
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Kuemmerie, Walter, and Chad Ellis. “Spotfire: Managing a Multinational Start-Up.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-899-078, October 12, 1998.
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Sahlman, William A. “Endeavor: Creating a Global Movement for High-Impact Entrepreneurship.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-810-049, September 28, 2009.
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Lehrich, M. Jonathan, Paul John Paredes, and Ramesh Ravikumar. “Compsis at a Crossroads.” MIT Sloan School of Management Case. MIT Sloan Teaching Innovation Resources. Case: 07-044, December 15, 2009. (PDF)
A write-up is an analytical discussion of issues central to the case. Please do not summarize the case or repeat case facts except to bolster your argument. Based on the information provided in the case materials, please be analytically critical and evaluative. You should propose alternate managerial views and action plans whenever appropriate and discuss the relevance and applicability of the frameworks proposed in the readings and lectures. In short, you should write what you think of the situation in the case and not merely what the author of the case says.
Note that some cases include study questions or write-up questions at the end of the text. These are study guidelines, not writing requirements. It is far more valuable to write a cogent analysis than to mechanically answer every question.
