Lecture Notes
lec16_chaisemartin.pdf
Description:
Slides for lecture presentation. Presentation courtesy of Adrien de Chaisemartin. This summary presentation is based on: Fisher, Marshall, and Kumar Rajaram. “Accurate Retail Testing of Fashion Merchandise: Methodology and Application.” Marketing Science 19, no. 3 (2000): 266-78.
Resource Type:
Lecture Notes
pdf
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lec16_chaisemartin.pdf
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Spring
2004
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notes
Lecture Notes
