15.818 | Spring 2010 | Graduate

Pricing

Lecture Notes

Pricing Economic Value to the Customer

Description:

Lecture notes on pricing Economic Value to the Customer (EVC), practical analysis of EVC analysis in a firm, EVC as a pricing formula, EVC as a pricing guideline for new products, and EVC as a pricing diagnostic for existing products.

Resource Type:
Lecture Notes
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Pricing Economic Value to the Customer

Course Info

As Taught In
Spring 2010
Level
Learning Resource Types
Exams with Solutions
Lecture Notes
Projects
Written Assignments