Pricing

Calendar

SES #	TOPICS
1	Introduction
2	Economic value in use: Atlantic computer example
3	Pricing under customer uncertainty
4	Virgin case
5	Measuring customer response to prices
6	Colonial Homes: Price elasticities
7	Pricing to divide customers
8	Keurig case
9	Technology and pricing
10	SIMS case
11	Pricing simulation
12	Pricing simulation (cont.)
13	Pricing with competitors
14	Cigarette wars case
15	Group presentations
16	Group presentations (cont.)
17	Group presentations (cont.)
18	Class wrap up
19	In class final exam