15.818 | Spring 2010 | Graduate
Pricing
Course Description
This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating …
This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.
Learning Resource Types
grading Exams with Solutions
notes Lecture Notes
group_work Projects
assignment Written Assignments
Image of scattered US currency.
What will your money buy you? This course explains the rationale and analysis used in the pricing of consumer goods and services. (Image by Daniel Borman on Flickr.)