15.818 | Spring 2010 | Graduate

Pricing

Lecture Notes

Pricing under Consumer Uncertainty

Description:

Lecture notes on pricing under consumer uncertainty, product line strategies, discounting strategies, price cues, timing strategies, asymmetric information about product quality, and signaling by the customer.

Resource Type:
Lecture Notes
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Pricing under Consumer Uncertainty

Course Info

As Taught In
Spring 2010
Level
Learning Resource Types
Exams with Solutions
Lecture Notes
Projects
Written Assignments