15.818 | Spring 2010 | Graduate

Pricing

Lecture Notes

Measuring Customer Reactions to Prices

Description:

Lecture notes on measuring customer reactions to prices, uncontrolled price surveys, using conjoint analysis, using historical data, and using field experiments.

Resource Type:
Lecture Notes
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Measuring Customer Reactions to Prices

Course Info

As Taught In
Spring 2010
Level
Learning Resource Types
Exams with Solutions
Lecture Notes
Projects
Written Assignments