Calendar

ses # topics key dates
1 Course Overview  
2 Customer Segmentation and Customer Value Proposition  
3

Group Presentations

Customer Segmentation and Customer Value Proposition

Assignment 1: Customer Segmentation and Customer Value Proposition
4 The Firm as a Bundle of Competencies  
5 Group Presentations 
The Firm as a Bundle of Competencies
Assignment 2: Bundle of Competencies
6 The Mission of the Firm and the Craft of the Strategic Agenda  
7

Group Presentations

Mission and Strategic Agenda

Assignment 3: Mission and Strategic Agenda
8 Operational Effectiveness  
9

Group Presentations

Operational Effectiveness

Assignment 4: Operational Effectiveness
10 Innovation  
11

Group Presentations

Innovation

Assignment 5: Innovation
12 Aggregate and Granular Metrics and Financial Evaluation  
13

Group Presentations

Aggregate and Granular Metrics and Financial Evaluation

Assignment 6: Aggregate and Granular Metrics and Financial Evaluation
14 Final Wrap-up Assignment 7: Final Report and Executive Summary

Course Info

Learning Resource Types

notes Lecture Notes