Lecture Notes

Ses # Topics

1

Course Overview ( PDF)

Examples Delta ( PDF)

DMK Introduction ( PDF)

2

Customer Segmentation and Customer Value Proposition ( PDF)

DMK Segmentation Assignment ( PDF)

3

Group Presentations

Customer Segmentation and Customer Value Proposition

4

The Firm as a Bundle of Competencies ( PDF - 1.0 MB)

Mission I ( PDF)

Mission II ( PDF - 2.1 MB)

Mission Forms ( PDF)

DMK’s Mission ( PDF)

5

Group Presentations

The Firm as a Bundle of Competencies

6

The Mission of the Firm and the Craft of the Strategic Agenda ( PDF - 1.0 MB)

DMK Strategic Agenda ( PDF)

7

Group Presentations

Mission and Strategic Agenda

8

Operational Effectiveness

9

Group Presentations

Operational Effectiveness

10

Innovation ( PDF)

DMK Innovation ( PDF)

11

Group Presentations

Innovation

12

Aggregate and Granular Metrics and Financial Evaluation

Metrics I ( PDF)

Metrics II ( PDF)

DM Metrics ( PDF)

13

Group Presentations

Aggregate and Granular Metrics and Financial Evaluation

14

Final Wrap-up

Course Info

Learning Resource Types

notes Lecture Notes