Lecture Notes

Ses # Topics

1

Course Overview (PDF)

Examples Delta (PDF)

DMK Introduction (PDF)

2

Customer Segmentation and Customer Value Proposition (PDF)

DMK Segmentation Assignment (PDF)

3

Group Presentations

Customer Segmentation and Customer Value Proposition

4

The Firm as a Bundle of Competencies (PDF - 1.0 MB)

Mission I (PDF)

Mission II (PDF - 2.1 MB)

Mission Forms (PDF)

DMK’s Mission (PDF)

5

Group Presentations

The Firm as a Bundle of Competencies

6

The Mission of the Firm and the Craft of the Strategic Agenda (PDF - 1.0 MB)

DMK Strategic Agenda (PDF)

7

Group Presentations

Mission and Strategic Agenda

8

Operational Effectiveness

9

Group Presentations

Operational Effectiveness

10

Innovation (PDF)

DMK Innovation (PDF)

11

Group Presentations

Innovation

12

Aggregate and Granular Metrics and Financial Evaluation

Metrics I (PDF)

Metrics II (PDF)

DM Metrics (PDF)

13

Group Presentations

Aggregate and Granular Metrics and Financial Evaluation

14

Final Wrap-up

Course Info

Learning Resource Types

notes Lecture Notes