Lecture Notes
dm_csstd_dmk2_2b.pdf
Description:
This resource discusses customer segmentation and its main characteristics (tier 1 ? exclusive partner, tier 2 ? strategic integrated partner, tier 3 ? project solution seeker, tier 4 ? body shoppers), and customer value proposotion.
Resource Type:
Lecture Notes
pdf
415 kB
dm_csstd_dmk2_2b.pdf
Course Info
Instructor
Departments
As Taught In
Fall
2005
