Browse Course Material
  • Syllabus

  • Calendar

  • Readings

  • Lecture Notes

  • Assignments

Course Info

Instructor:
  • Prof. Duncan Simester
Course Number:
  • 15.810
Departments:
  • Sloan School of Management
As Taught In: Fall 2004
Level: Graduate

Topics

  • Business
    Innovation
    Management
    Marketing

Learning Resource Types

notes Lecture Notes
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Course Info
Marketing Management
  • Syllabus

  • Calendar

  • Readings

  • Lecture Notes

  • Assignments

Resources

arrow_back browse course material library_books

Assignments

barco.pdf

boston_whaler.pdf

final.pdf

group.pdf

michael_bregman.pdf

optical_distortn.pdf

tweeter.pdf

vestron.pdf

vicks_answers.pdf

zigo_posng_stmnt.pdf


Lecture Notes

12dsnmgmtmktgch1.pdf

14dsnmgmtmktgch2.pdf

c1_introduction.pdf

c16_advertising.pdf

c18_conclusion.pdf

c2_custdecsnproc.pdf

c4marketstategy1.pdf

c5marketstategy2.pdf

c8productdvlpmnt.pdf

class10_pricing.pdf


Course Info

Instructor:
  • Prof. Duncan Simester
Course Number:
  • 15.810
Departments:
  • Sloan School of Management
As Taught In: Fall 2004
Level: Graduate

Topics

  • Business
    Innovation
    Management
    Marketing

Learning Resource Types

notes Lecture Notes
MIT Open Learning
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