15.071 | Spring 2017 | Graduate

The Analytics Edge

8.4 Google AdWords: Optimizing Online Advertising (Recitation)

8.4 Google AdWords: Optimizing Online Advertising (Recitation)

Video 6: A Greedy Approach

In this video, we’ll be using the spreadsheet GoogleAdWords_Greedy.ods. If you are using LibreOffice or OpenOffice, please download and open the spreadsheet GoogleAdWords_Greedy (ODS) to follow along with this video. If you are using Microsoft Excel, please download and open the spreadsheet GoogleAdWords_Greedy (XLSX) to follow along with this video. The following spreadsheets provide the final model, as it is at the end of the video: GoogleAdWords_Greedy_Complete (ODS) and GoogleAdWords_Greedy_Complete (XLSX).

Course Info

As Taught In
Spring 2017
Level
Learning Resource Types
Lecture Videos
Lecture Notes
Problem Sets with Solutions