8.4 Google AdWords: Optimizing Online Advertising (Recitation)

8.4 Google AdWords: Optimizing Online Advertising (Recitation)

Video 6: A Greedy Approach

In this video, we’ll be using the spreadsheet GoogleAdWords_Greedy.ods. If you are using LibreOffice or OpenOffice, please download and open the spreadsheet GoogleAdWords_Greedy (ODS) to follow along with this video. If you are using Microsoft Excel, please download and open the spreadsheet GoogleAdWords_Greedy (XLSX) to follow along with this video. The following spreadsheets provide the final model, as it is at the end of the video: GoogleAdWords_Greedy_Complete (ODS) and GoogleAdWords_Greedy_Complete (XLSX).

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