New Enterprises

Lecture Notes

SES #	TOPICS	LECTURES
1	Course introduction and elements & role of a business plan	Course introduction and objectives & viable business ideas (PDF)
2	Idea generation	Idea generation (PDF)
3	Analyzing ideas and inspirations	Idea filtering / sanity check (PDF)
4	Speed dating for team formation	Idea speed dating (PDF)
5	More team formation and idea refinement	Idea refinement and team formation refinement (PDF)
6	Market segmentation & primary customer research	Target customer (PDF - 1.2MB)
7	Moving from the broad list of potential markets to specific targets	Market segmentation & how to do primary customer research (PDF)
8	Determining what you can do for your customer	What can you do for your customer? (PDF)
9	Defining and refining what makes you unique	What can you uniquely do for your customer? (PDF)
10	Simulation lab on marketing plan	n/a
11	Competitive advantage	Competition (PDF)
12	Business economics part I: Cost of customer acquisition	How does your customer acquire your product (PDF - 1.2MB)
13	COCA examples and discussion	How do you make money off your product, i.e., how do you capture value? (PDF)
14	How do you make your business economically sustainable & attractive?	Business plans & designing a business model (PDF)
15	Sales and distribution	Sales and distribution plans (PDF)
16	Go-to-market simulation lab	n/a
17	How do you design and build your product?	How do you design and build your product? i.e., let’s build something! (PDF)
18	Nuts and bolts of building your financial statements	Financials (PDF)
19	Product definition, development to delivery	Product development (PDF)
20	Legal considerations to start a company	Legal and organizational matters (PDF)
21	Scaling the business, team section & how to present a business plan	Scaling the business, team section & how to present a business plan (PDF)
22	Troubles ahead	How to help an entrepreneurial company; entrepreneurial finance (PDF)
23	Student team presentations	n/a
24	Student team presentations (cont.)	n/a