Course Description
This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating …
This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.
Course Info
Instructor
Departments
Learning Resource Types
grading
Exams with Solutions
notes
Lecture Notes
group_work
Projects
assignment
Written Assignments
What will your money buy you? This course explains the rationale and analysis used in the pricing of consumer goods and services. (Image by Daniel Borman on Flickr.)
