1 Introduction
2 Economic value in use: Atlantic computer example
3 Pricing under customer uncertainty
4 Virgin case
5 Measuring customer response to prices
6 Colonial Homes: Price elasticities
7 Pricing to divide customers
8 Keurig case
9 Technology and pricing
10 SIMS case
11 Pricing simulation
12 Pricing simulation (cont.)
13 Pricing with competitors
14 Cigarette wars case
15 Group presentations
16 Group presentations (cont.)
17 Group presentations (cont.)
18 Class wrap up
19 In class final exam

Course Info

Learning Resource Types

grading Exams with Solutions
notes Lecture Notes
group_work Projects
assignment Written Assignments