15.818 | Spring 2010 | Graduate
Pricing

Lecture Notes

The Readings section details how these materials fit into the course calendar.

Lecture Notes

Pricing Beyond the 3 Cs (PDF)

Pricing Economic Value to the Customer (PDF)

Pricing under Consumer Uncertainty (PDF)

Measuring Customer Reactions to Prices (PDF)

Pricing to Segment Customers (PDF)

Pricing and IT (PDF)

Out-pricing (PDF)

Summarizing Pricing (PDF)

Supplemental Lecture Notes

B2B Negotiations (PDF)

Non-linear Pricing (PDF)

Course Info
As Taught In
Spring 2010
Level
Learning Resource Types
grading Exams with Solutions
notes Lecture Notes
group_work Projects
assignment Written Assignments