Lecture Notes

The Readings section details how these materials fit into the course calendar.

Lecture Notes

Pricing Beyond the 3 Cs ( PDF)

Pricing Economic Value to the Customer ( PDF)

Pricing under Consumer Uncertainty ( PDF)

Measuring Customer Reactions to Prices ( PDF)

Pricing to Segment Customers ( PDF)

Pricing and IT ( PDF)

Out-pricing ( PDF)

Summarizing Pricing ( PDF)

Supplemental Lecture Notes

B2B Negotiations ( PDF)

Non-linear Pricing ( PDF)

Course Info

Learning Resource Types

grading Exams with Solutions
notes Lecture Notes
group_work Projects
assignment Written Assignments