The Readings section details how these materials fit into the course calendar.
Lecture Notes
Pricing Beyond the 3 Cs (PDF)
Pricing Economic Value to the Customer (PDF)
Pricing under Consumer Uncertainty (PDF)
Measuring Customer Reactions to Prices (PDF)
Pricing to Segment Customers (PDF)
Pricing and IT (PDF)
Out-pricing (PDF)
Summarizing Pricing (PDF)
Supplemental Lecture Notes
B2B Negotiations (PDF)
Non-linear Pricing (PDF)
