Lecture Notes

LEC # TOPICS DOWNLOADABLE
1

The critical role of technology-based, disruptive innovations to a business (PDF)

The IBM near-death experience of the early 1990s

 
2

Strategy formulation - key external factors (PDF)

Initial discussion of class project

 
3

Strategy formulation - the internet and the Web as major disruptive forces (PDF - 1.5 MB) (Courtesy of John R. Patrick. Used with permission.)

Coming up with the IBM internet strategy

The future of the internet

(MP3 - 38.1MB)
4 Strategy formulation - key internal factors (PDF) (MP3 - 36.6MB)
5

Operationalizing the strategy - key internal factors (PDF)

Market and application segmentation, internal measurements, management reviews

(MP3 - 37.3MB)
6

Operationalizing the strategy - key external factors (PDF)

Major role of market experimentation and end-user innovation

(MP3 - 17.4MB)
7

Overview of course so far

Mid-term discussion of class projects based on team submission of short (2 page) proposal

 
8

Market-based experimentation as a major part of strategy formulation and execution

LL Bean and e-commerce strategy

LL Bean and technology-based innovation

 
9

The major role of marketing and communications in strategy formulation and execution

The IBM e-business marketing and communications strategy

(MP3 - 33.1MB)
10 Organization and cultural issues - building and managing a virtual organization (PDF) (MP3 - 33.4MB)
11 Organization and cultural issues - key role of leadership and management (PDF)  
12 Class project presentations and discussions  
13

Class project presentations and discussions (cont.)

Final overall discussions

 

Course Info

Learning Resource Types

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