Technology-based Business Transformation

Lecture Notes

LEC #	TOPICS	DOWNLOADABLE
1	The critical role of technology-based, disruptive innovations to a business (PDF) The IBM near-death experience of the early 1990s
2	Strategy formulation - key external factors (PDF) Initial discussion of class project
3	Strategy formulation - the internet and the Web as major disruptive forces (PDF - 1.5 MB) (Courtesy of John R. Patrick. Used with permission.) Coming up with the IBM internet strategy The future of the internet	(MP3 - 38.1MB)
4	Strategy formulation - key internal factors (PDF)	(MP3 - 36.6MB)
5	Operationalizing the strategy - key internal factors (PDF) Market and application segmentation, internal measurements, management reviews	(MP3 - 37.3MB)
6	Operationalizing the strategy - key external factors (PDF) Major role of market experimentation and end-user innovation	(MP3 - 17.4MB)
7	Overview of course so far Mid-term discussion of class projects based on team submission of short (2 page) proposal
8	Market-based experimentation as a major part of strategy formulation and execution LL Bean and e-commerce strategy LL Bean and technology-based innovation
9	The major role of marketing and communications in strategy formulation and execution The IBM e-business marketing and communications strategy	(MP3 - 33.1MB)
10	Organization and cultural issues - building and managing a virtual organization (PDF)	(MP3 - 33.4MB)
11	Organization and cultural issues - key role of leadership and management (PDF)
12	Class project presentations and discussions
13	Class project presentations and discussions (cont.) Final overall discussions