Readings

SES # TOPICS READINGS
1

The critical role of technology-based, disruptive innovations to a business

The IBM near-death experience of the early 1990s

Gerstner, Louis V. Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround. Part II; part I optional. New York, NY: HarperBusiness, 2002. ISBN: 9780060523794.

Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapter 1. ISBN: 9781578518524.

2

Strategy formulation - key external factors

Initial discussion of class project

Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 2 and 8. ISBN: 9781578518524.

Henderson, Rebecca, and Kim Clark. “Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms.” Administrative Science Quarterly, The Johnson School at Cornell University, March 1990.

3

Strategy formulation - the internet and the Web as major disruptive forces

Coming up with the IBM internet strategy

The future of the internet

Hamel, Gary. “Waking Up IBM.” Harvard Business Review 78 (2000): 137.
4 Strategy formulation - key internal factors

Christiansen, Clay. Meeting the Challenge of Disruptive Change. Boston, MA: Harvard Business School Pub, 2000.

Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 3 and 4. ISBN: 9781578518524.

5

Operationalizing the Strategy - key internal factors

Market and application segmentation, internal measurements, management reviews

Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 5 and 6. ISBN: 9781578518524.
6

Operationalizing the Strategy - key external factors

Major role of market experimentation and end-user innovation

Buy at MIT Press Von Hippel, Eric. Democratizing Innovation. Cambridge, MA: MIT Press, 2005, chapters 1, 2, 3, 4; other chapters optional. ISBN: 9780262002745.

Thomke, Stefan. “Enlightened Experimentation.” Harvard Business Review 79 (2001): 66.

9

The major role of marketing and communications in strategy formulation and execution

The IBM e-business marketing and communications strategy

Loomis, C. J. “Dinosaurs?” Fortune 127 (1993): 36-42.

Caldwell, Bruce Caldwell, and John Foley. “IBM Means E-business.” Information Week, February 9, 1998.

Sager, Ira. “Internet Business Machines.” Business Week e.biz, December 13, 1999.

10 Organization and cultural issues - building and managing a virtual organization

Henderson, Rebecca. “Managing Innovation in the Information Age.” Harvard Business Review, January-February 1994.

Nadler, D. A., and M. L. Tushman. “Beyond that Charismatic Leader: Leadership and Organizational Change.” California Management Review, (Winter 1990): 77-97.

Optional

Leonard-Barton, Dororthy. Core Capabilities and Core Rigidities. Boston, MA: Division of Research, Harvard Business School, 1991.

11 Organization and cultural issues - key role of leadership and management

Gerstner, Louis V. Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround. Parts III and IV; part V optional. New York, NY: HarperBusiness, 2002. ISBN: 9780060523794.

Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 7, 10, and epilogue. ISBN: 9781578518524.

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