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3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet

4. Strategy formulation - key internal factors

5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews

6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation

9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy

10. Organization and cultural issues - building and managing a virtual organization

Course Info

Instructor

Prof. Irving Wladawsky-Berger

Departments

Engineering Systems Division

As Taught In

Fall 2007

Level

Graduate

Course Info

Instructor

Prof. Irving Wladawsky-Berger

Departments

Engineering Systems Division

As Taught In

Fall 2007

Level

Graduate

Topics

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Technology-based Business Transformation

3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet

4. Strategy formulation - key internal factors

5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews

6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation

9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy

10. Organization and cultural issues - building and managing a virtual organization

Course Info

Instructor

Departments

As Taught In

Level

Course Info

Instructor

Departments

As Taught In

Level

Topics

Topics

Learning Resource Types