9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy
The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy
Course Info
Instructor
Departments
As Taught In
Fall
2007
Level
Course Info
Instructor
Departments
As Taught In
Fall
2007
Level
Learning Resource Types
equalizer
Lecture Audio
notes
Lecture Notes
