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Course Info
Entrepreneurial Marketing

Resources

Assignments

Assignment 1: Concept Testing Example
Assignment I: Concept Testing
Assignment II: Demand Forecasting

Lecture Notes

Session 1: Entrepreneurship and Marketing
Session 10: Focus vs Diversification
Session 12: Positioning
Session 2: Competitive Advantage/ The First Mover Advantage
Session 4: Marketing Research
Session 5: Wildfire Communications
Session 6 Demand Forecasting
Session 7: Demand Forecasting II
Session 8: Competitive Market Structure (Market Definition)
Session 9: Segmentation and Targeting

Tools

Blogit

Course Info

Topics

Learning Resource Types

notes Lecture Notes
assignment_turned_in Written Assignments with Examples