15.071 | Spring 2017 | Graduate

The Analytics Edge

8.4 Google AdWords: Optimizing Online Advertising (Recitation)

8.4 Google AdWords: Optimizing Online Advertising (Recitation)

Video 7: Sensitivity Analysis

In this video, we’ll be using the spreadsheet GoogleAdWords_LO_Sensitivity. If you are using LibreOffice or OpenOffice, please download and open the spreadsheet GoogleAdWords_LO_Sensitivity (ODS). If you are using Microsoft Excel, please download and open the spreadsheet GoogleAdWords_LO_Sensitivity (XLSX).

Course Info

As Taught In
Spring 2017
Level
Learning Resource Types
Lecture Videos
Lecture Notes
Problem Sets with Solutions