Strategic Management II

Lecture Notes

Ses #	Topics
1	Course Overview (PDF) Examples Delta (PDF) DMK Introduction (PDF)
2	Customer Segmentation and Customer Value Proposition (PDF) DMK Segmentation Assignment (PDF)
3	Group Presentations Customer Segmentation and Customer Value Proposition
4	The Firm as a Bundle of Competencies (PDF - 1.0 MB) Mission I (PDF) Mission II (PDF - 2.1 MB) Mission Forms (PDF) DMK’s Mission (PDF)
5	Group Presentations The Firm as a Bundle of Competencies
6	The Mission of the Firm and the Craft of the Strategic Agenda (PDF - 1.0 MB) DMK Strategic Agenda (PDF)
7	Group Presentations Mission and Strategic Agenda
8	Operational Effectiveness
9	Group Presentations Operational Effectiveness
10	Innovation (PDF) DMK Innovation (PDF)
11	Group Presentations Innovation
12	Aggregate and Granular Metrics and Financial Evaluation Metrics I (PDF) Metrics II (PDF) DM Metrics (PDF)
13	Group Presentations Aggregate and Granular Metrics and Financial Evaluation
14	Final Wrap-up